5) Content Formats

◦ What content types can you create?

test describing the system, add photos of the cameras, a promotional video for the system and the special app.

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6) Distribution

◦ Where will your content live?

a little bit in the home and landing page, and mostly in other description pages.

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7) Implementation

◦ Who will produce your content?

the technical specifications + videos and pictues that we provide.

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8) Measurement

◦ How will you track success?

make use of google analytics and hotjar, which can count the numbers of users who left their details, and also shows the user's main interests at our site.

1) Business Goals:

◦ Why are you creating content?

our goal is to provide information about our security camera system, which is focused and helpful for our customer.

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2) Content Goals

◦ What do you want your content to do?

the content should attract the customer's attention, when he will eventually want leave his details and wait for a call back.

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3) Audience

◦ Who will your content speak to?

We aim to couples/families which own a house, or real estate companies and building holders, who wants to keep their property safe.

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4) Competition

◦ What advantage can you gain?

we will promote a sophisticated system, which will be exclusive, therefore, we can attract the users in comparison to our competitors.